For the purpose of studying culture and mass media, the post-Gutenberg modern and postmodern ages are the most relevant ones to explore. In each of these cases, it wasn’t that the nature of truth changed, but the way humans attempted to make sense of a world that was radically changing. And, in 2008, Wired magazine’s editor in chief proclaimed that Google was about to render the scientific method obsolete (Anderson, 2008). During the Renaissance, people turned to the scientific method as a way to reach truth through reason. In the Middle Ages, truth was dictated by authorities like the king and the church. Changes in cultural periods are marked by fundamental switches in the way people perceive and understand the world. A cultural period is a time marked by a particular way of understanding the world through culture and technology. Marked by skepticism, self-consciousness, celebration of differences, and the digitalization of culture.Īfter exploring the ways technology, culture, and mass media have affected one another over the years, it may also be helpful to look at recent cultural eras more broadly. Sparked by the Industrial Revolution characterized by technical innovations, increasingly secular politics, and urbanization. Began with Johannes Gutenberg’s invention of the movable type printing press characterized by improved transportation, educational reform, and scientific inquiry.
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